Your privacy is important to us.
Table of Contents
1. What personal data do we collect?
2. Legal basis for processing.
3. How do we use your personal data?
4. How do we share your information?
5. Your rights and choices.
6. Other important information.
What personal data do we collect?
eMarket collects personal data to operate our business and to provide you with the product and services that we offer. You provide some of this data to us directly, for example when you open an account with us, contact an advertiser on the site, or send a query to our support team. Other data is collected when you interact with our products, by using cookies and other technologies.
When using our site, you have choices about what data we collect, and when you are asked to provide personal data you may decline. If you decline to provide data that is necessary to provide you with a particular product or feature, you may not be able to use this product or feature.
We collect personal data in the following ways:
• Through information you provide to us
When you register with us as a user, you provide us with some personal data such as your name and email address, which we will store in order to create your account. We will also store information relating to any further use of our service, when you contact another user of the site through our platform, the contents of the emails you send to them and any other information that you may upload to the Sites. Finally, we may also collect information from any correspondence that you have with us.
• Through your use of our services
When you use our services, we collect information about what types of services you use and how you use them. For example, which parts of our websites you visit, and what advertisements you view. The information that we collect while you use our services can be grouped into the following categories
• Information about your device and internet connection
Using technical logs and other tools, we register information about the device you use, such as the device manufacturer, operating systems and browser version. We also collect information about the connection to our services, such as IP address, network ID, cookies and unique ID files. This information can help us to adapt the way content is displayed to you, based on your device and user profile.
• Information about how our services are used
We also register information about how you use our services. For example, which pages of the site you visit, the searches that you have performed, the times and dates that you visited our site, how long a page is displayed on your screen, how you navigate around the page, which websites you have visited before visiting our site, what functions you have carried out on a page, and if you have completed a transaction.
• Cookies and other locally stored content
• Information about user location
We register your geographical location based on your IP address and mobile network code.
We collect information about when you send or receive messages from other users of our site.
• Through other sources.
We receive information from third parties where you use their services to log into our site, for example, if you log in using Facebook or Twitter.
Legal Basis for Processing
We process your Personal Data in order to ensure the necessary performance of your contract with us. In certain circumstances, we may also process your Personal Data for the purposes of our legitimate interests, such as to inform you of changes to our services, to provide you with information about other services we offer, or in order to comply with any legal obligations to which we are subject.
We may also rely upon your consent as a relevant legal basis for processing your Personal Data. In the event you wish to withdraw your consent to the collection and processing of your Personal Data in this manner, please follow the link below:
How We Use Your Personal Data
We use the data that we collect to provide you with the products and services that we offer. This allows us to improve the products that we offer you and to personalise your experience on our site. We may also use the data to communicate with you, to inform you about your account and to provide you with security updates. Where you have consented for us to do so, we may also use your data to contact you in relation to updates about our own products, products provided by third parties, and to help to show you more relevant advertisements on the site.
Your data will be used by us to authenticate your account and to enable you to interact with other users of our site.
• Contacting advertisers
When you contact an advertiser though our site, we will use the personal data that you have provided as part of this contact to connect you to the advertiser. The advertiser will receive a copy of any data that you have entered as part of your message to them.
We will contact you via email and messages posted on our website or apps. These messages will communicate about service related issues and security updates. Where you have consented for us to do you, we will also contact you with promotional marketing materials from us and from our partners. You can update your marketing preferences at any time within your account. Please note that it will not be possible to opt out of receiving service messages from us. This includes messages relating to security and legal notices.
Banner advertising on our site is targeted to visitors of the site through a variety of ad networks and exchanges. We also use this data to measure the performance of these advertisements. We use the data that you provide to us, through your cookie preferences, either separately or combined to achieve this.
• Research and Developing Our Services
We use data that we collect through your use of our site and through public feedback, to conduct research and develop our services based on our findings. This allows us to provide you with a better experience when using our site.
• Customer Support
We use the data that you provide to us, including your communications, to investigate and respond to service issues and complaints.
We use your data to generate statistics about our site that do not identify you. These statistics provide us information about how our site is used, the number of ad impressions served or clicked on, and the demographic distribution of visitors to our site.
• Security Monitoring and Investigations
How we Share Your Information
We retain access to all personal information that we have collected from you. If you have consented on signup or on the appropriate email form, we may provide any of the information we collect to carefully screened third parties to contact you regarding products or services that we think may be of interest to you. If eMarket enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to our new business partners or owners.
• Our Services
Our service allows you to engage with other members of our site. If you send a message to another member of our site, your message will be shared with that site member. If you comment on an eMarket, or leave feedback on the account of another person, these will be publicly visible on our site.
• Service Providers
We engage other service providers to help us to provide our service to you. For example, to process payments, site maintenance and fraud detection. These service providers will have access to your information as much as is reasonably necessary for them to perform these tasks on our behalf. They are obligated not to disclose or use your data for any other purpose.
• Legal Disclosures
When required to by law, we may disclose information about you. This may be as the result of a subpoena or other legal process. Your personal information will also be shared if we believe that the disclosure is necessary to
1. Be used by government enforcement agencies investigate, prevent or take action against any suspected or actual illegal activities.
2. To enforce the agreements that we have with you.
3. To investigate and defend eMarket.ie against any allegations made by third parties.
4. To protect the integrity and security of our services.
5. To exercise the rights and safety of eMarket, our employees and other users of our service.
• Change of Ownership
• Your Rights and Choices
The General Data Protection Regulations offer you a number of rights in relation to your data. This includes the right to access a copy of your data, a right to receive a copy of your data that can be transferred to another organisation, a right to data deletion, a right to withdraw your consent to data processing, a right to restrict the processing of your data, and information on any automated decision making processes.
• Data Retention
The amount of time that we retain data for, depends on the type of data being retained, and how that is used. In some cases, there will be a legal requirement for us to hold data for a specified amount of time. In other cases, we will not retain the data for any longer than necessary for the purpose that it was collected and processed.
When you register an account with us, we will retain the information that you provide to us for as long as you hold this account. Once an account has been closed, we will continue to retain this data for a period of seven years. This timeframe is in line with the Irish statutory limitation periods. If you don’t actively close your account with us, it automatically become inactive after 3 months of you not accessing it. After this, the data you have provided us will be retained for seven years.
If you have provided data to us without registering an account, this data will be retained for 7 years after your last date of activity with us.
• Right to Access Your Personal Data
Non- registered and registered users of the Sites can request we provide them with a copy of the personally identifiable information we hold by using our data request feature.
• Right to Control Your Personal Data
Registered users of our site can update their information by using our data request feature or contacting our Customer Support Team directly. You can also edit and make changes to the personal information by logging into your account and editing it directly from there. You can change your marketing and contact preferences at any time in your account dashboard by opting out receiving of these communications. You may ask us to make any necessary changes to ensure that such information is accurate and kept up-to-date.
• Right to Data Deletion
Non- registered and registered users of our sites can request we delete any personally identifiable information we hold by using our data request feature. In some instances we may be unable to delete your data if we are required to retain it to comply with our legal obligations (including requests from law enforcement agencies).
• Right to Data Portability
Registered users of our site have the right to data portability. This means that you can request that a copy of your data is made available in a structured, commonly used and machine readable form that can be transferred to you or to another organisation. You may request a portable copy of your data by using our data request feature.
Other Important Information
• Special Category Personal Data
eMarket.ie does not collect any special categories of personal data. However, if you enter this information into any free text section of our site, such as the ad description, or on our forums, this information will be held and processed in the same manner as all other data that you have provided to us.
The security of your data is important to us. We perform regular monitoring of our systems to identify possible vulnerabilities and attacks. However, we cannot warrant the security of any information that you send to us. No guarantee is given that the data will not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.
• Direct marketing
We will only send you marketing information where you have opted in to receive these communications. You can change your marketing preferences at any time, by logging into your account and changing this on your account dashboard. You can also opt out of receiving marketing at any time using the unsubscribe link that can be found at the end of each email that we send.
• Changes to this Statement
If you have any questions in relation to this Policy, please email [email protected]:
If this does not resolve your complaint/question, you have the right to contact your local Data Protection Commissioner. In Ireland, they can be contacted via their website
What are cookies and how are they used?
A cookie is a small amount of data, which often includes a unique identifier, that is sent to your device’s web browser from a website’s computer and is stored on your *device’s hard drive. Each website can send its own cookies to your web browser. Your browser will have the option to prevent websites using cookies (your browser’s help screen will tell you how to do this), but please note that this may reduce the functionality of our website and other websites. You can also change your targeted advertising cookie settings by visiting Google’s Ad Personalisation and/or Your Online Choices.
*PCs, tablets, mobile phones and any other internet accessible hardware, respectively.
What types of cookies we use:
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.
You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. These cookies do not store any personally identifiable information.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. These cookies do not store any personally identifiable information.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Name Category Description
cookie_notice Essential This cookie is used to determine whether the cookie notice should be shown to a user or not. it expires after 1 year.
eMarketid Essential This session cookie is a unique identifier used to maintain a user’s status on our site for improved user experience.
eMarket_uid Essential This cookie is set to maintain a user’s status on our site. It expires after 1 year.
eMarket_uid_hash Essential This cookie is set to maintain a user’s status on our site. It expires after 1 year.
last_online Essential This cookie is set to tell us when the user was last online. It expires after 1 year.
NPS_55d3c3d1_last_seen Essential This cookie is used to register when the NPS was last seen. It expires after 3 months.
These cookies may be set through our site by our advertising partners, e.g. DoubleClick by Google. They may be used to build a profile of your interests and show you relevant advertisement on other sites.
If you do not allow these cookies, you will still see the same number of advertisements, however they may be less relevant to you. These cookies will be on by default but can managed directly by visiting Google’s Ads Personalisation and/or Your Online Choices.
Third Party Cookies
These cookies are set by entities other than the owner of the website you’re visiting.
Some eMarket.ie web pages may contain content from other sites (e.g. playable files from a video sharing website), which may set their own cookies. Also, if you share a link to an eMarket.ie page, the service you share it on (e.g. social networks) may set a cookie on your browser.
eMarket.ie has no control over third party cookies.
You can find more information about the third party cookies on eMarket.ie in the table below:
Third Party Cookies
Name Category Description
amplitude_cookie_test Analytics This cookie is a session cookie and allows us to count visits and traffic sources so we can measure and improve the performance of our site.
amplitude_ideMarket.ie Analytics This cookie is an ID that is used to track unique users so we can measure and improve the performance of our site. It expires after 10 years.
amplitude_testeMarket.ie Analytics This cookie is an ID that is used to track unique users so we can measure and improve the performance of our site. It expires after 10 years.
atidvisitor Analytics This cookie is set by ATInternet and is used to monitor the performance of pages visited by users. It expires after 6 months.
idrxvr Analytics This cookie is set by ATInternet and collects anonymous information when you visit our site to enable the analysis of browsing behavior on the site for optimization. It expires after 1 year.
__cfduid Functional This cookie is set by CloudFlare, a company that provides internet security services. It is used to apply security settings to protect users. It expires after 1 year.
__gads Targeting This cookie is associated with the DoubleClick for Publishers service from Google. It is used to register what ads have been shown to the user.
GoogleAdServingTest Targeting This session cookie is set by Google’s DoubleClick and may collect user information to provide relevant ads to the user.
_ga Analytics This cookie is associated with Google Universal Analytics. This cookie is used to distinguish unique users by assigning a randomly-generated number as a client identifier. It is used to calculate visitor, session and campaign data for our analytical reports. It expires after 2 years.
_gat Analytics This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate – limiting the collection of data on high traffic sites. It expires after 10 minutes.
_gid Analytics This cookie name is associated with Google Universal Analytics. It may store and update a unique value for each page visited. It expires after 1 day.
bm_daily_unique Analytics This cookie is used to count the number of visitors to the website who use adblocking software. It expires at the end of the day.
bm_last_load_status Analytics This cookie is used to detect visitors who enable or disable their adblocking software.
bm_monthly_unique Analytics This cookie is used to count the number of visitors to the website who use adblocking software. It expires at the end of the month.
bm_sample_frequency Analytics This cookie is used to throttle requests to PageFair servers. It expires at the end of the day.
m_uniq Analytics This cookie is used to count the number of unique visitors per month. It expires at the end of the month.